Crewebrass is reader-supported. Some of the links on players-casino.co.uk are affiliate links, which means we may earn a commission if you click through and sign up or deposit at a casino we recommend. This commission comes entirely from the operator — it never costs you anything extra. We believe you deserve to know this upfront, so here is a clear and honest explanation of exactly how it works.
What Affiliate Links Are
An affiliate link is a tracked URL that tells a casino operator you arrived via our website. These links look and behave like ordinary hyperlinks — clicking one takes you straight to the operator's site. The tracking is purely for accounting purposes between Crewebrass and the operator. No personal data about you is shared with us as a result of clicking, and you are not charged any additional fee, tax, or markup of any kind.
Not every link on players-casino.co.uk is an affiliate link. We sometimes reference regulators, industry bodies, and responsible gambling organisations purely for informational purposes, with no commercial relationship involved.
How We Earn
The table below shows the most common actions that can trigger a commission payment and, crucially, what each action costs you as the player.
| Action | Who Pays the Commission | Cost to You |
|---|---|---|
| You click a review link on players-casino.co.uk | No commission at this stage | None — £0 |
| You register a new account at an operator | The casino operator | None — £0 |
| You make a real-money deposit and play | The casino operator (from their revenue) | None — £0 |
| You claim a welcome bonus via our link | The casino operator | None — £0 |
Commission structures vary by operator and may be a one-time flat fee, a revenue-share arrangement, or a hybrid of both. We do not receive payment simply for mentioning a casino in editorial content without a tracked link.
How This Affects Our Reviews
The short answer: it does not — and that is a deliberate policy. Rankings and recommendations on players-casino.co.uk are never for sale. No operator can pay to appear higher in our lists, receive a more favourable score, or have negative findings removed from a review.
We review casinos based on evidence gathered during our assessment process. If a casino performs poorly on any key metric — for example, slow withdrawals, unclear bonus terms, or weak customer support — that finding appears in the review regardless of whether an affiliate relationship exists. We also cover casinos that pay us nothing, where we believe they are genuinely useful to UK players.
Our Review Methodology
Every casino assessed on players-casino.co.uk is evaluated against the following criteria:
- Licensing and regulation — valid UK Gambling Commission (UKGC) licence as a minimum requirement for a GB-market recommendation
- Bonuses and promotions — clarity of terms, wagering requirements, and overall value for UK players
- Game library — range of slots, table games, and live dealer titles; software provider quality
- Banking and payments — deposit and withdrawal methods available in the UK, processing times, and any associated fees
- Customer support — availability, response times, and quality of help provided to players
- Responsible gambling tools — deposit limits, self-exclusion options, and links to support organisations such as GamStop
FTC & Regulatory Compliance
In accordance with the Federal Trade Commission's guidelines on endorsements and testimonials (16 C.F.R. Part 255) and relevant UK advertising standards, players-casino.co.uk discloses all material commercial relationships. The existence of an affiliate relationship between Crewebrass and a casino operator constitutes a material connection that could affect how our content is perceived, and we are therefore required — and pleased — to disclose it clearly. This page, together with disclosure notices placed near individual affiliate links throughout the site, fulfils that obligation.
Your Choice
You are never obligated to use our links. Every casino we review can be found by searching directly for its name or by visiting the UKGC's public register at gamblingcommission.gov.uk. Using our links costs you nothing extra, but if you prefer to navigate to an operator independently, please do — your trust matters far more to us than any single commission.
Questions
If you have any questions about this disclosure, how we select and assess casinos, or our commercial relationships, please get in touch with the Crewebrass editorial team. You can reach us via the contact page on players-casino.co.uk. We aim to respond to all enquiries within two business days and are happy to discuss any aspect of how our site operates.